Producks - Gil Sheffi
After years of working together on different projects Gil Sheffi and Yoav Avinoam founded Producks in 2012. We believe that every product must have the x factor that gives it an explanation point and makes it what it is for the end user. It can be found through hands on experimentations with new materials, cultural context or anything else that makes us relate to the product. The Studio is based in Hod-Hasharon, designing a range of products from furniture, lightning and consumer products and had participated in numerous exhibitions around the world.